The Business of Old

"Still, fixing up the branch matters less than befriending the older member. One elderly member, for instance, drops by regularly to see Jamie Needham, account manager at Interior Savings Credit Union in Rutland, British Columbia. Sometimes, she wants to talk business, but often she just wants to bring Needham up to speed on new developments in her life. “So, Jamie, did you notice that I’m walking better? I got that hip replacement we talked about,” she told him recently. Needham has received enough nudges from this irrepressible member to know that it’s time to invite her into his offi ce for a chat. After all, she is just one of his many older members who trusts him, almost blindly, with her financial aff airs."

by Laureen Griffin

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